Someone told me the other day that most publishers want a fiction writer to have at least 2,000 Twitter friends that could turn into solid book sales before they will consider publishing a first novel in today’s market even if they have other publications.
I am new to Twitter and looked at my paltry 500 followers and sighed, then laughed. I suppose the 20 or so who have promised to enlarge my penis, guarantee me an instant 1,000 followers or invited me to their sex site don’t count.
This person also said I needed a blog and a million billion Facebook friends. I laughed again. I do have a lot of FB friends but that is because I’m (for all intents and purposes) a hermit and I can stay attached to the art world, the book world, relatives and friends via FB without leaving my living room. I equate the click of my LIKE button to going to an elbow rubbing event or conference but I guess it’s not the same thing. I’ve never considered FB as a marketing ploy but maybe it is. Hmmm.
This person also said that my FB posts should be strictly writer-ly. So I guess talking about my daughters and their broken down cars and broken down significant others; play fighting with my partner Ron Davis; or talking about how I went over my Weight Watchers points in front of my 1900 FB friends doesn’t count.
This person also said that I should keep a register (like you sign at weddings and funerals) with me so that when I did book signings I could have people sign it. I don’t think I can do this. I like shaking hands with the people I meet when I sign books and a smile or an “I look forward to reading this,” is really all I expect from them and not even that really but that’s nice. They’ve already purchased my book what more could I ask of them. I suppose I could disguise it as a giveaway and have these potential readers slip it into a box for a chance to win…uh…a gift certificate from a local bookstore. (well that one doesn’t feel quite as manipulative but…)
She said that I should start a blog specifically because that would look good to publishers and that too should have 400,000,000 followers at least. So I suppose that everyone who reads this (all 40 of you) should be duped…I mean encouraged…into to buying my book whether you want to or not. I started a blog because I thought that perhaps once a week I’d have something to say about writing or be able to tout the books of writers I knew or wanted to read or have read and that folks might share their responses with me. I also wanted to blog about the publishing world but I’m not sure I know much about it all.
Are y’all game? I suspect that if my book ever gets published it will be under $25 so maybe you should start saving now.
Look into the screen at this blog and become hypnotized. Say it with me now and put your hand on your copy of Franzen’s FREEDOM, “I SOLEMNLY SWEAR TO BUY CRYSTAL WILKINSON’S BOOK (THE BIRDS OF OPULENCE) WHEN AND IF IT IS PUBLISHED.”
And I’m counting on you to whisper it into the ears of other potential buyers or post this on your Twitter and Facebook pages so that I can have a “word of mouth” campaign going at least a year in advance. BUZZ, BUZZ, BUZZ.
If you know someone famous—a publisher, an editor, a reviewer or reporter (preferably one with a huge publishing house, newspaper, magazine or NPR connections)…maybe Oprah’s assistant to the assistant to the assistant tell her too.
If all else fails, I urge you, compel you, conjure you to just blurt out BIRDS OF OPULENCE at any soiree or cocktail party or family reunion you may be attending, especially if there are editors of big publishing houses in the room.
I always thought that I’d write a book and I’d put it in that Moses basket and send it on its way across the pond and I would stand on the other shore and watch it float where it might. And maybe Pharaoh's daughter would pick it up and take care of it and show it to the world.
I guess this is not true anymore.
My conversation with this person was depressing. I never wanted to hawk my books like I was selling hotdogs, “GET YOUR BIRDS OF OPULENCE HERE!” And I still think that’s annoying when I see people doing it.
What am I going to do to keep my books afloat in this market? I’ll keep listening and watching to what’s going on out there. I’ll ask my agent for advice and let her be Pharaoh’s daughter. If my third book gets published of course I’ll do what I need to do to help it sell; I do have a public relations background after all.
Maybe I'll keep dieting someone told me once that I needed to be cute and perky before I would be selected for an interview with Matt Lauer. But I'm not sure how cute and perky a 40+ woman can be.
Maybe I’ll hit you up to follow or friend me. So be ready. Feel free to feel sorry for me and follow me back. (INSERT THE SECOND SARA PALIN WINK HERE ONLY WITH MORE SEXY IN IT. A COME HITHER TO MY BOOK LOOK.)
I’ll keep my fingers crossed, sacrifice wine and cheese and good Kentucky bourbon to the book goddess. Maybe I’ll close my eyes occasionally and pray “BOOK POWERS ON HIGH...”
But mostly this fall I’ll do what makes me happiest—keep writing as passionately as I know how on the next story and the next and the next as they come.




I love it, Crystal! And I love reading your FB posts about your life. You do it with such wit and grace and besides you ARE a writer so even your breathing is writerly. I don't like reading a gazillion promotional posts but I do like to know when people are reading or when they have a new book.
ReplyDeleteAnd I swear on Freedom (well, will At the Breakers do?) to buy a copy of Birds of Opulence.
Thanks Sherry.
ReplyDeleteCrystal, I will buy your books because you aren't out there with your pom-poms or spending endless hours collecting Twitter friends and posting promotional FB status messages. I love writers who are real people. The everyday is the marrow of life. The good stories and the great writers are derived from broken down cars, weight loss journeys, interactions with your significant other and fleeting comments that have nothing to do with writing.
ReplyDeleteThe idea that writers have to prove they will be able to sell novels to the masses takes away from their ability to be creative. Thank you for not wasting your time creating cyber billboards of yourself.
Great post, Crystal. I read all of the marketing/growing your business/attracting the perfect customer stuff too. If you are not careful they can really make you feel bad about yourself. My approach is to pick and choose what is right for me based on who I am (an artist/designer hermit who comes out and regular intervals to meet and share with others : ). For me the point is to build real and authentic connections with people. Nothing turns me off quicker than someone trying to hustle me. I have unfriended and unliked plenty of folks for this so why would I turn around and treat people like that. Reading your blog has made me want to read more of your work. As the saying goes -- just do you.
ReplyDeletePeace,
Deborah
This is awesome. I laughed aloud because next week we all know someone will us a whole set of things we must do before a publisher will even consider us. I have come to the conclusion that the only thing for any of us to do is embrace the power inside us, write the best books we can write, and keep persisting.
ReplyDeleteAs for all posts being "writerly" - well, I think what makes facebook attractive to readers is the opportunity to glimpse into the life of a writer to find something to which they identify or to feel they know us better. Keep posting whatever you want to post. It's all good!
Oh, and I, for one, can't wait until Birds of Opulence is released. I will not only read it, but I will review it.
Crystal, just remember all that "literary marketing and posing" stuff we shared and debated about on Mr. Still's porch at Hindman. Despite what the publishing world says or does or wants writers to say or do, we have to remember that only the writing counts in the end. And by the way, I'm highly irritated by "writerly" posts on facebook, aren't you?
ReplyDeleteThanks for reading my blog :) I enjoyed yours as well earlier this afternoon. I suppose authors must have sold books SOMEHOW before Twitter...as a bookseller myself, it seems like being on Oprah is usually your best bet!
ReplyDeleteThank you, thank you, thank you! I'm a writer, not an agent/publisher/marketer...let me do what I'm (reasonably) good at, and let those professionals do what they're good at, and maybe, if we work together doing what we each love (that is whay we chose our prospective professions, right?!), we can all be successful at sharing wonderful stories with the world.
ReplyDeleteAnd yes, of course I'll do whatever I can to sell any potentially published book...short of making myself a living billboard :-/
I wrote a blog entry on this myself earlier this year: http://cpatlarge.blogspot.com/2010/04/finale-and-new-beginning-its-all-over.html, so I won't recreate the wheel here.
Don't worry, Crystal, I'll buy your book!
Crystal,
ReplyDeleteMy attitude about book-selling has changed quite a bit since my first one came out in 2004. Here's my wizened conclusion:
You've got to do what brings you joy. If it sells books, wonderful. If it doesn't, you've still the joy.
"I’ll keep my fingers crossed, sacrifice wine and cheese and good Kentucky bourbon to the book goddess." I think this will be the most effective approach.
ReplyDeleteHow about I just tell all my writing groups how great this post is and to buy your book when it comes out. I didn't have a clue what twitter was and had just gotten a FB page when I got my book deal. So I don't know about all the other stuff. I am really glad you started a blog because it's great.
ReplyDeleteI know I will do my best to sell my novel when it comes out but I'm only going to do what make me happy or comfortable. So on FB you will hear some unwriterly things about me like my silly little dog, the quilts I'm sewing, how I wish I could get another horse and that I'm a foodie because that's a big part of who I am.
Well I'm impressed! You have 500 Twitter followers & 1900 FB friends??? But it's never enough with agents & publishers. Let me know when the book comes out. We'll show them.
ReplyDeleteI will buy your book if you promise to never be on the same stage as Sarah Palin.
ReplyDeletelol @Donna NEVER!!!
ReplyDeleteI'm in love with this post, Crystal! Lol! Truth is, there isn't one answer or right answer to the tiring how do I get published/stay published/sell a million copies first printing/become an Oprah Book Club/be your publisher's best friend questions. There are so many ways, so many answers. I've learned in my short publishing existence that writing the best way you can, while always willing to learn, change and learn some more while never thinking you are too good for this and not good enough for that, are some of the basic skeleton keys needed to opening these creaking doors. Above all, YOU NEVER HAVE TO DO ANYTHING YOU DON'T WANT TO DO! Thank you for talking about this and shedding some light. Keeping feeding us!
ReplyDelete@PJ thank you for your insight. "...writing the best way you can, while always willing to learn, change and learn some more while never thinking you are too good for this and not good enough for that..." are words to live by.
ReplyDeleteCrystal, if I were a publisher reading this blog I would snap you up in an instant. You get to the heart of it. Habitually, I think.
ReplyDeleteCrystal, after reading this post, I think you will be fabulous at marketing your book without trying. I usually buy books based on 'gasp' the writing. I truly enjoy the way you write and will buy the book because you write with passion and with your heart. I am just beginning my journey into writing because I find it is great therapy for me. Whether I am ever published or not is inconsequential, for now. Let me know when the book is out and I'll do enough announcing for you in Southern Kentucky.
ReplyDeleteI love this post! And I will buy The Birds of Opulence when it is published because I enjoy your writing! My choice is to ignore the numbers and work with your agent (Dang, you have an agent? ;-D ) If I had listened to the advice you shared, I would have never submitted my poetry book manuscript to 40 first book contests and independent publishers. And if I had not done that, the 40th submission would not have been accepted by the publisher (Main Street Rag Publishing) of my debut poetry book, Tongues in My Mouth.We have to carry on with what we know to be true: our words matter and they are needed. BTW: You have 500 followers on twitter: I have 0. You have 1900 FB friends: I have 189. You have 50 followers of this blog; I have 3 blog followers. LMAO
ReplyDelete